Creative Partnerships - BBC and Universities

Rowena Goldsmith and Claire Wardle present a session in which they respectively voice their  motives and findings of an existing collaboration supported by the AHRC. Ultimately, the broadcasters perspective of the collaboration are self serving and optimistic, yet the initiative in notion alone is sexy enough that with perseverance harbours mutually beneficial potential. The academic side of this union maintains its scepticism and proceeds with its research on ethical and focused grounds. 

outside of the contentious collaborative element, the intentions of the focus present with relevance, trying to address the changing times and nature of not only televisual dissemination but viewing habits. realistically they do not try and draw any rash conclusions or discuss implementations based on preliminary findings. the interest in this partnership lies in the future, when the affect and effectiveness of this union present themselves.

this session, and its following dialogue, deliver exactly what you would expect from this environment with queries over the inevitable and perceptibly insurmountable tensions between academia and corporation, the tensions inevitably determine the reaction. nonetheless it is refreshing to see this type of partnership in action, however gestural it be, it posits a potential for future informed broadcast and an access to the industry rarely afforded to the academy.